Website and SEO guides for small businesses.

Straight answers about websites, SEO and getting found, written for business owners rather than marketers.

SEO basics · 6 min read

What does SEO actually do for a small business?

SEO gets a lot of hype and a lot of jargon. Here's what it really is, what it does for a small business, and what it can't do.

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Planning · 6 min read

What affects the cost of a small business website?

Quotes for the same website can differ by thousands of dollars. Here's why, and how to compare them fairly.

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Local SEO · 7 min read

Local SEO checklist for contractors and trades

Roofers, plumbers, HVAC companies, electricians and landscapers all win customers the same way online: by showing up for local searches. Here's a practical checklist.

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Troubleshooting · 6 min read

Why your contractor website isn't getting calls

If your site looks fine but the phone isn't ringing, the cause is usually one of a few common problems. Here's how to spot them.

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